Hired and Trusted By:

Mechele Mallard, Health & Beauty Copywriter and Professional Blogger

About Bloom

Since 2009, I’ve been hired by leading health and beauty companies, including Dove, L’Occitane, GHD, Tanda, Melvita, and New Beauty Magazine, to create problem-focused, data-driven, evergreen content that RANKS and SELLS.

The #1 reason you should work with me?

Only 5% of online content gets more than 343 social shares. My content is part of that 5%. (Buzzsumo 2018)

For example:

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Boost Authority

Content that speaks directly to your customers most desperate problems and compels them to open their hearts, minds, and wallets.

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Get More Leads

Create a finely-tuned content marketing strategy that delivers a predictable number of quality leads to your business every day.

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Reduce Ad Spend

Attract more targeted customers, without wasting piles of money on pricey Facebook or Google Search Ads.

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Strengthen Your Brand

Build an engaged online community of readers and raving fans ready to buy your next product or service.

Client Praise

I've worked with an amazing group of clients. I'm proud to present a few of their kind words about my content creation skills below:

“The post looks great, very well done. Thanks again for your help; you were so delightful to work with! ”

CHRISTINA LUNDEBERG PUBLIC RELATIONS MANAGER / iAcquire

“Mechele, thank you so much for writing and uploading these posts. As usual, they are absolutely perfect. You’ve done a fantastic job. As always, I am so impressed with you! You’re definitely my best writer!

MARIA GREEN, SEM/DIGITAL MARKETING MANAGER Vector Trap

Mechele, Your review of the TestTube has officially made my day! It is an amazing write-up and we appreciate it greatly. Looking forward to working with you in the future.

Amy Shanahan, Web Content Manager New Beauty Magazine

Mechele, Charming voice for this client and tons of good ideas, all right on target for the blog post’s title. Great work meeting the client’s preferences and a nice read all around. Well done.

Suzanne Topham, Editor Mitu

No need to wonder if you enjoyed writing this article because it shows in every line. Great job.

Marianne Chin, Editor Tyra Bank's TypeF.com

The posts all look wonderful! You always go above and beyond what I ask you to produce. Thank you for creating such informative, eye-catching content!

Kristle Gaskins, Senior Account Executive El Toro Interactive

Portfolio

Services

Blog Posts

Attract your ideal buyers with shopping and gift guides, usage demonstrations, tutorials, and “how-to” content that provides inspiration and information.

Lead Magnets

Grow your email list with downloadable guides, evergreen content and actionable resources that turn cold visitors into hot leads and build industry authority.

Email Sequences

Boost engagement with email messaging featuring useful content, promotions and sales that’ll invite more click-throughs to your site and your product pages

Social Media Image Creation

Before your blog post goes live, I’ll create custom graphics for your Facebook, Pinterest, Instagram and, Twitter accounts to help promote your posts and drive engagement.

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How We Work Together

When you hire me, you’ll get evergreen, search-engine-optimized content, and share-worthy social media graphics for your blog posts. 

But how do we get there? What’s involved in the content creation process?

The following information explains how we’ll work best together.

Content Requirements & Questionnaire

I'll send you a content brief that will capture your audience's pain points, your editorial guidelines, and the article's tone and voice. After we agree on word count, price, and content deadlines, I'll build out your article's outline and request a 50% deposit. I'll send you the outline via Google Docs once you pay the deposit.

Keyword Research & Content Creation

Using competitive research tools, I'll identify the searcher intent behind your keyword to create content that connects with your customers. In 3-5 business days, you'll have an SEO-optimized article that is perfectly edited and ready to publish. Once you approve the content, I'll send over the invoice for the remaining 50% balance to be paid, Net0.

Stunning Visuals for Promotion

Before your blog post goes live, I’ll create custom graphics for your Facebook, Pinterest, Instagram, and, Twitter accounts to help promote your posts and drive engagement. I'll also include two images with each post to break up the flow of text and to keep readers from bouncing back to the SERPs.

Let's Create Something Amazing Together!

Contact

Need custom, compelling health, beauty and wellness content but don’t have the time to create it yourself? I can help!

Get started in three simple steps:

1You can contact me at mechele@bloomcontentstudio(dot)com.

2.  I will respond to your inquiry within 24 hours, or by the next business day. I’ll also send you my 12-question content questionnaire. These questions help me understand your content strategy, KPI’s and goals, and what I can do to help you reach them.

3. Once you complete the questionnaire we’ll have a confidential discussion about your content marketing goals to see if we’re a good fit to work together. After we’ve discussed your project via email, I’ll send you an invoice for a 50% deposit and begin writing your article outline.

I am currently accepting seven clients max per month. Contact me to see if I have a spot open.

P.S. No fixed-term contracts, or headaches. I work on a month-to-month basis — discontinue my content creation service at any time.